“As it relates to science and technology, the rate of change in the next decade is likely to be 4 to 7 times faster than in the last decade. If it is 4x faster it would be like planning for 2009 in 1890, if it is 7x faster it would be like planning for 2009 in 1670.”
~Expert on Education Panel, the Aspen Institute
I’m in Las Vegas for the 2010 Accounting Today Growth and Profitability Summit. The Summit is a gathering of CPAs and their firm members to learn best practices and cutting edge ideas to facilitate firm growth and profitability.
The keynote address this morning was given by Tom Hood, CPA, CITP and CEO of the Maryland Association of CPAs. His remarks were right on! The title of his address: Leadership in the New Normal; How to Lead in Turbulent Times was consistent with his message. Change is now the new normal. And complexity of change is increasing right along with its speed.
Trends like the uncertainty in the economy, a flood of new regulations and standards, increased globalization, technology explosion and changing demographics have combined to form the perfect storm for the CPA profession. (And the CPA profession is not alone with these challenges.)
CPA leaders don’t have to throw their hands up in defeat. But, a new type of leadership is required. Hood reminded the audience that for firms to survive and thrive in this “new normal” of continuous and complex change, certain leadership behaviors have GOT to change. Leaders in firms have to move from Command & Control to Connect and Collaborate. From PUSH to PULL. That’s a large order for a generation of baby boomer partners who have years of experience in telling rather than selling. In short, the “what” of leadership is the same but it’s the “how” that’s different.
What are the top three competencies for today’s leaders? Hood indicates his top three:
- Strategic thinking: Having a future-minded and flexible mindset and the ability to see emerging patterns and communicate in a way that people can easily grasp.
In my former firm, each of us partners had a hockey puck on our desk with the famous quote by Wayne Gretzke: “Skate to where the puck is going to be.” That quote was symbolic of our firm’s strategic mindset and our commitment to flexibility in shifting strategies when circumstances required a new approach. This mindset was one of the hallmarks of our success.
- Strengths based leadership: Understanding your individual and organizational strengths and leveraging them. Be self-aware in the moment.
The Werner Coaching & Consulting coaching model, Retained Learnings℠, was developed with a strengths based focus. Each of us has individual strengths in our personality, our emotional intelligence, in our experience and skill sets that can be leveraged for outstanding results. And remember, leadership skills can be learned.
- Network leadership: The ability to impact multiple systems across traditional lines of authority or boundaries established by expertise or reputation.
Getting out with your employees and your clients and connecting with them in an authentic way shows people they matter and inspires them.
Hood wrapped up his presentation with a quote from Emmanuel Gobillot, the author of Leadershift: The most important question for a leader to ask is, “Have I made you (them) feel stronger and more capable?” Certainly these are foundational words to live by in this world of the “new normal.”
What do you think? How is your firm’s leadership shifting to compete in these turbulent times?
To you success,
Mary