“It is not necessary to change. Survival is not mandatory.”
~W. Edwards Deming
Last week, I facilitated a two-day senior leadership team off-site in Philadelphia. Organizational change was front and center on the agenda, specifically transformational change. The organization faces significant challenges in its markets with global pressure and increasing national competition. Add to the equation consistently poor operating results and dismal employee engagement and the result is that transformational change is required for the organization to survive.
The senior team is absolutely up to the challenge and the results of our two days together have set in motion a singular focus and commitment to leading change throughout the organization. This is not, and cannot be, a “flavor of the month” endeavor. The team and its new leader know that transformational change is required if the organization is to be in existence five years from now.
John Kotter, a thought leader on change and the author of several books on change, (Leading Change, Heart of Change, Our Iceberg is Melting and A Sense of Urgency), says that “leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.” Leadership has never been more critical for my client organization.
Kotter says that “leaders who successfully transform businesses do eight things right.” We’re working on those eight things and they’re the framework for transformational change efforts at my client firm. What are they?
They are:
Step 1: Create a Sense of Urgency
- Examine the market and competitive realities
- Identify and discuss crises, potential crises, or major opportunities
Step 2: Pull Together the Guiding Team
- Put together a group with enough power to lead the change
- Get the group to work together like a team
Step 3: Develop the Change Vision & Strategy
- Create a vision to help direct the change effort
- Develop strategies for achieving that vision
Step 4: Communicate for Buy-in
- Use every vehicle possible to constantly communicate the new vision and strategies
- Have the guiding coalition role model the behavior expected of employees
Step 5: Empower Others to Act
- Get rid of obstacles
- Change systems or structures that undermine the change vision
- Encourage risk taking and nontraditional ideas, activities, and actions
Step 6: Produce Short-term Wins
- Plan for visible improvements in performance, or “wins”
- Create those wins
- Visibly recognize and rewarding people who make the wins possible
Step 7: Don’t Let Up
- Use increased credibility to change all systems, structures, and policies that don’t fit together and don’t fit the transformation vision
- Hire, promote, and develop people who can implement change vision
- Reinvigorate the process with new projects, themes, and change agents
Step 8: Anchor the New Change in the Culture
- Create better performance through customer -and productivity-oriented behavior, more and better leadership, and more effective management
- Articulate the connections between new behaviors and organizational success
- Develop means to ensure leadership development and succession
During our leadership team meeting, I introduced Steps 1 through 6 by creating focus and action steps around these change essentials. Identifying the key factors requiring urgency helped frame the discussion and generate the reasons that the team and each employee could “see” and “feel” the reasons requiring the change efforts. We built on the camaraderie and trust of the existing team and identified additional candidates for the guiding coalition.
With regard to the vision of the Company, we created a picture of the compelling future for the Company and talked about the avenues for communicating the case for change and the desired vision of the company.
We identified the barriers for change. What systems, skills, structures or supervisors would put road blocks up preventing the team’s successful efforts? We then discussed the crafted action plan for generating quick wins. What are the initial short term goals that will fuel the change and establish credibility going forward?
Steps 7 and 8 will be addressed as the transformation unfolds.
It is certain that this transformational change effort will take place over months and years of concerted and coordinated effort, throughout all levels of the organization and the process will be iterative, not falling into the simple linear model that is displayed in the stages. But the passion and commitment of this senior team is galvanized with a laser focus on change.
Since its inception, Kotter’s model for change has been utilized in many organizations and in numerous industries. It will be the framework for this organization as it moves forward. As an organization development professional, it’s an honor to be a change agent with the rest of the team. I look forward to being a part of the transformation.
Does your organization require change that is more than simple and incremental? If so, Kotter's model is one resource that provides a proven framework for faciliating change that transforms.
To your success,
Mary